{"id":939,"date":"2025-02-18T06:22:44","date_gmt":"2025-02-18T07:22:44","guid":{"rendered":"http:\/\/www.highschoolhypnotist.com\/?p=939"},"modified":"2025-04-25T23:38:01","modified_gmt":"2025-04-25T23:38:01","slug":"meghan-markle-makes-u-turn-and-renames-her-brand-after-first-one-was-huge-flop","status":"publish","type":"post","link":"http:\/\/www.highschoolhypnotist.com\/index.php\/2025\/02\/18\/meghan-markle-makes-u-turn-and-renames-her-brand-after-first-one-was-huge-flop\/","title":{"rendered":"Meghan Markle makes U-turn and renames her brand after first one was huge flop"},"content":{"rendered":"
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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Less than a year after launching her lifestyle brand ‘American Riviera Orchard’, <a href=\"https:\/\/metro.co.uk\/tag\/meghan-markle\/\" data-track=\"inline-tag-auto-link_article\">Meghan Markle<\/a> has renamed it.<\/p>\n<p>In a new video shared to <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/instagram\/\">Instagram<\/a>, the<a href=\"https:\/\/metro.co.uk\/2025\/02\/17\/kate-middleton-draws-portraits-three-children-bonding-exercise-22575288\/\"> Duchess of Sussex<\/a> said she was ‘thrilled’ to pivot the company and rename it ‘As Ever’.<\/p>\n<p>She didn’t explain why she suddenly changed the name of her company but did allude to how it ‘limited’ her to selling items from her hometown, which is often nicknamed ‘American Riviera Orchard’.<\/p>\n<p>But good news – she’s still selling her jams, which went viral when she<a href=\"https:\/\/metro.co.uk\/2024\/03\/15\/know-meghan-markles-new-lifestyle-brand-american-riviera-orchard-20473427\/\"> sent them to celebrities last spring. <\/a><\/p>\n<p>‘I\u2019m thrilled to introduce you to As Ever \u2014 a brand that I created and have poured my heart into,’ she said<\/p>\n<p>‘\u2018As ever\u2019 means \u2018as it\u2019s always been\u2019 or some even say \u2018in the same way as always\u2019. If you\u2019ve followed along since my days of creating The Tig, you\u2019ll know this couldn\u2019t be truer for me.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"363\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-22579664 lazyload\" alt=\"Meghan rebrands American Riviera Orchard with a subtle dig at the Royal Family\" loading=\"lazy\" data-src=\"http:\/\/www.highschoolhypnotist.com\/wp-content\/uploads\/2025\/02\/SEI_240415505-ef86.jpg\">\t<\/div><figcaption>Her new rebrand comes less than a year after her first announcement (Picture: As Ever)<\/figcaption><\/figure>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"634\" height=\"394\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-22579665 lazyload\" alt=\"Meghan rebrands American Riviera Orchard with a subtle dig at the Royal Family\" loading=\"lazy\" data-src=\"http:\/\/www.highschoolhypnotist.com\/wp-content\/uploads\/2025\/02\/SEI_240415637-95d4.jpg\">\t<\/div><figcaption>Phrases such as ‘your seat at the table’ appeared in the video (Picture: As Ever)<\/figcaption><\/figure>\n<p>‘This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish \u2014 food, gardening, entertaining, thoughtful living, and finding joy in the every day,’ she added.<\/p>\n<p>‘I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can\u2019t wait for you to get your hands on everything we\u2019ve been creating. Sending lots of love\u2026’<\/p>\n<p>The name change comes after an application filed last March for American Riviera Orchard was rejected, leaving her with three months to change it.<\/p>\n<p>The previous trademark filing included cookbooks, cutlery, linens, table cloths, jams, jellies and nut butter.<\/p>\n<p>A second <a href=\"https:\/\/tsdr.uspto.gov\/documentviewer?caseId=refA0145276&docId=MO220240313210912&linkId=1#docIndex=0&page=1\">international filing<\/a> was even more extensive, covering stationery, garden tools, lights, tote bags and pet collars as well as a vast other variety of homeware.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"364\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-22578119 lazyload\" alt=\"Meghan Markle relaunches lifestyle brand with news name less than a year after starting business\" loading=\"lazy\" data-src=\"http:\/\/www.highschoolhypnotist.com\/wp-content\/uploads\/2025\/02\/SEI_240400909_1739863286.189-674f.jpg\">\t<\/div><figcaption>Meghan beamed as she spoke about her ‘new’ company (Picture: Instagram)<\/figcaption><\/figure>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"429\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-22578083 lazyload\" alt=\"Prince Harry, Duke of Sussex, Meghan Markle, Duchess of Sussex at Wheelchair Basketball in Vancouver Convention Centre during Invictus Games Vancouver Whistler 2025 in Canada. 09 Feb 2025 Pictured: Prince Harry, Duke of Sussex, Meghan Markle, Duchess of Sussex at Wheelchair Basketball in Vancouver Convention Centre during Invictus Games Vancouver Whistler 2025 in Canada. Photo credit: MEGA TheMegaAgency.com sales@mega.global (Mega Agency TagID: MEGA1268044_040.jpg) [Photo via Mega Agency]\" loading=\"lazy\" data-src=\"http:\/\/www.highschoolhypnotist.com\/wp-content\/uploads\/2025\/02\/SEI_240322314-7d9e-e1739863728444.jpg\">\t<\/div><figcaption>Meghan previously ran her blog ‘The Tig’ (Picture: MEGA)<\/figcaption><\/figure>\n<p>It’s not Meghan’s first brush with lifestyle brands. Before she married <a href=\"https:\/\/metro.co.uk\/tag\/prince-harry\/\">Prince Harry<\/a> in 2018, she ran her blog ‘The Tig’ for years.<\/p>\n<p>When Meghan shut down that company, she wrote: \u2018After close to three beautiful years on this adventure with you, it\u2019s time to say goodbye to The Tig.<\/p>\n<p>\u2018What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You\u2019ve made my days brighter and filled this experience with so much joy.<\/p>\n<p>Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being \u201cthe change you wish to see in the world\u201d.\u2019<\/p>\n<p>\u2018Above all, don\u2019t ever forget your worth \u2013 as I\u2019ve told you time and time again: you, my sweet friend, you are enough.\u2019<\/p>\n<p><strong><strong><strong>Get in touch with our news team by emailing us at <a rel=\"noreferrer noopener\" href=\"mailto:webnews@metro.co.uk\" target=\"_blank\">webnews@metro.co.uk<\/a>.<\/strong><\/strong><\/strong><\/p>\n<p><strong>For more stories like this, <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/metro.co.uk\/news\/\" target=\"_blank\"><strong>check our news page<\/strong><\/a>.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T1M13S”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/02\/18\/07\/95319271-0-image-a-10_1739862929149.jpg”,”uploadDate”:”2025-02-18T07:13:49+0000″,”description”:”What in the Martha Stewart is this?”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/02\/18\/5044732922050006273\/480x270_MP4_5044732922050006273.mp4″,”height”:480,”width”:270} To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Up Next Previous Page Next Page window.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) { if (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) { return; } var player = data.detail.carousel.el_; var container <a class=\"read-more\" href=\"http:\/\/www.highschoolhypnotist.com\/index.php\/2025\/02\/18\/meghan-markle-makes-u-turn-and-renames-her-brand-after-first-one-was-huge-flop\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royal-family"],"_links":{"self":[{"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":3,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":946,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/posts\/939\/revisions\/946"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/media\/941"}],"wp:attachment":[{"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.highschoolhypnotist.com\/index.php\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}