Taiwan’s AiSeed scores US$6M to fuel global expansion of GPS-free autonomous drones

AiSeed Tech, an AI-powered autonomous drone navigation startup based in Taiwan, has closed US$6 million in a pre-Series A/seed funding round.

The investment was spearheaded by global Electronics Manufacturing Services (EMS) leader PEGATRON Corporation, with additional backing from international venture capital firm SparkLabs Taiwan.

The fresh capital infusion is earmarked to drive AiSeed’s global expansion, particularly focusing on penetrating markets in the US and Europe. The funding will also be channelled into enhancing the company’s production capabilities and accelerating its technology development.

Also Read: AI can bring more intelligence and automation into drone industry: Aerodyne CEO

Since its inception, AiSeed has concentrated on building its proprietary AI Navigation system, a technology designed to enable drones to operate autonomously even when GPS signals are unavailable. This system leverages advanced AI chips and flight control technologies to deliver crucial performance metrics like millisecond-level reaction times, real-time environmental analysis, and independent decision-making capabilities.

These features make AiSeed’s drones well-suited for demanding applications, including defence, energy infrastructure inspection, and urban air mobility.

The company’s product portfolio encompasses an edge-computing AI recognition platform, a comprehensive one-stop drone surveillance solution, and AI visual navigation algorithms.

As per a press release, AiSeed has achieved notable milestones, including passing rigorous defence testing and securing official procurement contracts, signalling strong validation of its technology and reliability.

Commenting on the challenges of the sector, AiSeed Tech CEO Joe Wang stated, “Autonomous drone technology has always been seen as a significant challenge for implementing physical AI due to the substantial time and resources required for development.”

To facilitate its international growth, AiSeed plans to establish a subsidiary in the US and forge collaborations with local partners across the defence, public safety, and homeland security sectors. The company has signed multiple Memoranda of Understanding to ease market entry.

Concurrently, AiSeed is building local teams and hiring sales representatives across both the US and Europe.

On the supply chain front, AiSeed is focused on meeting internationally trusted vendor requirements by partnering with reliable suppliers, providing rapid local technical support, and ensuring seamless logistics operations. The company intends to utilise industry exhibitions and strategic partnerships with system integrators to accelerate its market rollout.

Also Read: From a troublemaker in school to drone maker, this Malaysian entrepreneur is now living his dream

Organisationally, AiSeed has strengthened its leadership team by hiring Monica Lee as the new COO, who will concentrate on improving operational efficiency and leading strategic initiatives for market expansion.

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Ecosystem Roundup: GoTo’s record Q1 masks deeper issues | MoneyHero’s profit gains under scrutiny | Malaysia attracts US$3.8B in digital investments

GoTo Group’s Q1 2025 earnings tout a milestone: profitability and surging growth. But behind the celebratory headlines lies a more complex picture shaped by pro forma adjustments and selective metrics. The company’s recalibrated baseline—excluding Tokopedia and related logistics since early 2024—inflates perceived momentum, with core GTV and net revenue rising 54% and 37% respectively on this adjusted basis.

However, actual year-on-year growth tells a different story: a modest 7% rise in group GTV and just 4% in net revenue. The disparity highlights how much of GoTo’s apparent acceleration stems from structural changes, not organic performance. Similarly, the reported Rp393 billion adjusted EBITDA gain—while impressive—is a non-IFAS metric that excludes key expenses and remains unaudited, limiting its comparability and reliability.

Segment-level performance shows genuine progress in fintech and on-demand services, with record adjusted EBITDA and notable efficiency gains. Yet, net losses persist, and the continued reliance on premium users may cap broader growth.

GoTo’s results underscore the importance of reading beyond headlines. While there are clear signs of operational discipline and focus, the real financial turnaround remains a work in progress—one best viewed with cautious optimism.

REGIONAL

Malaysia digital initiative draws US$3.8B in early 2025 investments
From an innovation perspective, AI companies represented the largest share of these investments at 27%, followed by the data centres & cloud subsectors at 2%, and global business services (11.5%).

Cocoon Capital launches US$50M fund
The VC has secured US$30M in commitments from LPs for the first close of its third fund | It aims to raise the remaining US$20M before the year ends.

Blibli posts 20% revenue growth in Q1 2025
In Q1 2025, the company opened 11 new consumer electronics stores and, by March, operated 215 electronics stores, 60 premium supermarkets, and 35 home and living centres.

Terminal 3 nets US$8M to future-proof AI-powered businesses
Lead investors are Illuminate Financial and CMCC Titan Fund | Terminal 3 is building technology that leverages blockchain to store freely composable data securely and privately.

Secai Marche wins US$4M grant from Japan government
The grant is aimed at accelerating the development of next-generation fresh food infrastructure in Malaysia and Singapore, including expanding a new cold-chain facility in Selangor, Malaysia.

MyRepublic launches Geek Insurance for Singapore’s collectors, gamers
Geek Insurance focuses on coverage for collectibles, personal electronic devices, and other household contents while gamers and collectors are in the home.

Indonesia, University of Tokyo partner to create AI curriculum
The initiative aims to improve digital knowledge and skills, focusing on developing AI-based solutions | The programme could address societal challenges using AI, similar to Japan’s AI education model, which has spurred innovative startups.

FEATURES & REPORTS

GoTo posts record Q1 but adjusted metrics tell only half the story
GoTo touts profitability in Q1 2025, but heavy reliance on adjusted figures raises questions about true performance and sustainability.

Profitability gains mask deeper challenges for MoneyHero in Q4 2024
A deep dive into the financials reveals a sharp revenue decline in the quarter and a substantial decrease in cash reserves, painting a more complex picture than the headline figures might suggest.

2025 trend forecast: Fintech and robotics lead the AI charge in Asia
In addition to that, general-purpose cloud platforms are giving way to infrastructure explicitly designed for AI workloads.

INTERNATIONAL

Visa, Mastercard launch AI tools for online shopping
Visa’s Intelligent ‘Commerce enables’ AI agents to shop and make purchases for consumers based on their preferences | Mastercard’s ‘Agent Pay’ integrates payments into AI-based recommendations provided through conversational platforms.

Ant Group launches AI hiring drive with top researchers
The initiative publicly presents the company’s team of AI researchers for the first time | The “Plan A” recruitment program features 12 mentors with strong backgrounds in AI research and development.

Sam Altman’s crypto project launches in the US
The initiative aims to distinguish humans from AI-generated entities by creating a World ID | Users who verify their identity will earn WLD tokens as part of the initiative.

Japan’s Rakuten to invest at least US$100M in India, increase hiring
The India global capability centre is a key contributor in building Rakuten Pay, a major payment app in Japan, and its SixthSense platform, which is used to track the health of a system and flag issues.

Tether holds US$120B in US treasuries in Q1 2025
Direct holdings in US treasuries were US$99B | The remainder came from indirect exposure through money market funds and reverse repurchase agreements.

SEMICONDUCTOR

Indian SaaS firm Zoho halts US$700M chipmaking plans
Zoho struggled to find the right technology partner required to advise on complex chipmaking processes | In a bid to diversify, Zoho had planned to invest US$400M in a semiconductor facility in south India.

Taiwan govt. approves ASML, Sumitomo semiconductor investments
Dutch semiconductor equipment maker ASML will invest US$81.6M in its Taiwan unit, which specialises in laser light source equipment | Sumitomo plans to increase its capital in Sumitronics Taiwan by US$70.7M.

Taiwan leads in semiconductor materials for 15th year at US$20.1B
According to a report from the Semiconductor Equipment and Materials Institute, China ranked second with US$13.5B in materials procurement, followed by South Korea at US$10.5B.

ARTIFICIAL INTELLIGENCE

Agentic AI: The next frontier in technology
Agentic AI is redefining work by enabling autonomous systems to plan, act, and collaborate with humans across dynamic tasks and industries.

Levelling the playing field: How AI can transform SME hiring
Once considered an expensive, futuristic tech investment, AI solutions are now well and truly within the reach of small businesses

Empowering women in entrepreneurship with AI and automation
Women founders are rewriting the rules of business by leading with clarity, building with confidence, and shaping the future through code.

Upskilling in the AI era: Why passive learning will not cut it anymore
Upskilling is especially critical in Asia, where countries such as Japan and Thailand tend to have longer employee tenure.

THOUGHT LEADERSHIP

The quiet energy takeover: China’s belt and road vs America’s gas rush
In the next decade, energy will shape global economic winners and losers, especially across Southeast Asia and beyond.

Market wrap: Consumer confidence drops, markets rise, Bitcoin ETF soars
Trump’s tariff relief lifts markets, but weak US data and China trade tensions keep investors cautious ahead of key global economic reports.

The biggest marketing mistakes startups make and how AI can fix them
Startups often struggle with marketing mistakes; AI offers data-driven solutions to personalise, optimise, and scale efforts efficiently.

How next-gen CEOs are living with work
Next-gen CEOs are prioritising sleep, mental health, and fitness—signalling a shift toward healthier, more sustainable leadership models.

A cautious dance in global markets: Navigating uncertainty and opportunity
Markets balance optimism and anxiety as trade tensions, data shifts, and crypto volatility shape a complex global investment outlook.

Why digital capabilities aren’t fully deployed in the education sector
The education sector has been slow to embrace digital technologies; however, the COVID-19 outbreak has raised new challenges that may require innovative solutions.

How my entrepreneurial failures led me to rethink learning and upskilling
During my time in university, I became very disillusioned with issues within the education industry and set out to change the norm.

How this B-school aims to reinvent its learning experience in a year of disruption
Digitisation and integration were no longer nice-to-haves but must-haves for educational institutes, here’s how INSEAD did it.

10 essential steps to unlock your neuroscience-backed leadership mindset
This article combines practical aspects of startup leadership with neuroscience-backed tips to provide you with an all-inclusive guide.

Why more highly-skilled developers are needed amidst the economic downturn?
In times of economic downturn, job losses are a significant concern, and highly skilled developers can play a role in mitigating this challenge.

How cybersecurity teams can involve HR to optimise incident response
Integrating HR into your cybersecurity strategy, from pre-incident training to post-incident follow-ups, adds an extra layer of security.

Payroll, taxes, and compliance: How to navigate China’s complex labour laws
US businesses hiring in China must navigate local labour laws and can use an Employer of Record to ensure compliance in 2025.

Fundraising 101: What first time startup founders need to know
A startup lawyer’s guide to your first fundraise, covering legal instruments, key terms, and implications for your startup.

Small country and market? Punch heavier with an ecosystem strategy
Exploring LEGO’s enduring success through ecosystem strategy and its parallels with ARM’s semiconductor dominance.

Treat mainstream media as a civic institution, not a popularity contest
Singapore’s mainstream media plays a crucial role in maintaining civic trust, informed discourse, and institutional integrity.

How the upcycling movement can help build a true circular food economy
If we want a truly circular food economy that can sustainably feed the planet, then we need to turn to upcycling.

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Bitcoin, S&P 500, Nasdaq surge amid strong manufacturing data and trade hopes

This week, major US equity indices posted gains, with the S&P 500 climbing 0.63 per cent, the Nasdaq surging 1.52 per cent, and the Dow Jones Industrial Average edging up 0.21 per cent. The upbeat mood was fuelled by better-than-expected manufacturing data, standout performances from technology companies, and growing hopes that trade tensions, particularly between the US and China, might ease.

However, the markets remain sensitive to macroeconomic developments, with bond yields ticking higher, the US dollar gaining strength, and commodities like gold and Brent crude showing mixed responses to geopolitical shifts. Meanwhile, the cryptocurrency market, led by Bitcoin, is riding this wave of risk-on sentiment, with the digital asset flirting with the US$100,000 milestone.

As investors await the US nonfarm payrolls data for April 2025, the interplay between macroeconomic signals and market dynamics remains a critical focus. Below, I unpack these developments and offer my perspective on what they mean for investors and the broader economic landscape.

The improvement in global risk sentiment this week is a refreshing change after months of volatility driven by trade war fears and policy uncertainty. The better-than-expected manufacturing data, likely from key economies like the US and parts of Europe, suggests that industrial activity is holding up despite earlier concerns about a global slowdown.

Manufacturing is a bellwether for economic health, and this data likely reassured investors that demand remains resilient, even in the face of tariff-related headwinds. The technology sector, a powerhouse of the US economy, further bolstered market confidence with strong earnings reports. Companies in the Nasdaq, which surged by 1.52 per cent, likely benefited from robust revenue growth and optimism about artificial intelligence (AI) and cloud computing.

This tech-driven rally underscores the sector’s role as a market leader, even as valuations remain stretched. However, I believe investors should remain cautious. While tech earnings are a bright spot, the sector’s high price-to-earnings ratios make it vulnerable to sudden shifts in sentiment, especially if inflationary pressures or interest rate hikes resurface.

Also Read: Market wrap: A week of cautious optimism amid shifting global sentiments

The bond market, meanwhile, sent mixed signals. The benchmark 10-year Treasury note yield rose three basis points to 4.21 per cent, and the two year note yield climbed seven basis points to 3.69 per cent. These upticks reflect a market grappling with expectations of tighter monetary policy, particularly as the Federal Reserve monitors inflation and labor market data.

Rising yields typically signal confidence in economic growth, but they also increase borrowing costs, which could weigh on equities and other risk assets over time. I view the rise in yields as a natural response to the improving economic outlook, but it’s a double-edged sword.

If yields climb too quickly, they could choke off the equity rally by making fixed-income investments more attractive. For now, the yield curve remains relatively steep, suggesting that recession fears are receding, but investors should keep a close eye on the Fed’s next moves.

The US Dollar Index’s 0.78 per cent jump to 100.25 reflects the greenback’s safe-haven appeal amid lingering uncertainties, as well as the relative strength of the US economy. However, the dollar’s strength is a headwind for US exporters and multinational corporations, which could temper earnings growth in the coming quarters.

Gold, often a beneficiary of dollar weakness, fell 2.3 per cent to a two-week low of US$3,212 per ounce. This decline surprised me, given gold’s recent run to record highs driven by central bank buying and geopolitical uncertainty. The drop may reflect profit-taking or a shift toward riskier assets like equities and cryptocurrencies, as investors bet on a more stable trade environment.

Conversely, Brent crude rebounded 1.75 per cent, buoyed by new US sanctions on Iran, which tightened global oil supply expectations. While this geopolitical move supports oil prices, it also risks reigniting inflationary pressures, a concern I’ll revisit when discussing the upcoming US jobs report.

In Asia, the Bank of Japan’s decision to hold its policy rate steady at 0.5 per cent was widely expected, but its downward revision of growth and inflation forecasts due to tariff uncertainties highlights the global ripple effects of US trade policies. Japan’s economy is heavily export-driven, and any escalation in trade tensions could exacerbate its challenges.

The closure of markets in China and Vietnam for public holidays limited trading activity in the region, but signals that China is open to trade talks with the Trump administration have boosted sentiment globally. From my perspective, these talks are a critical wildcard. While early negotiations could stabilise markets, the history of US-China trade relations suggests that progress is rarely linear. Investors should brace for volatility as details emerge.

The cryptocurrency market, particularly Bitcoin, is a standout performer in this risk-on environment. Bitcoin is trading near US$97,000, just five per cent shy of the US$100,000 milestone, with the total crypto market capitalisation climbing above US$3.13 trillion. The Crypto Fear & Greed Index’s shift to “greed” from “neutral” reflects growing bullishness among traders, a sentiment I share to an extent.

Bitcoin’s resilience amid earlier trade-related uncertainty is notable, and its recent decoupling from stock market movements suggests it’s maturing as an asset class. However, I caution that cryptocurrencies remain highly sensitive to macroeconomic events, particularly interest rates and trade policy. The positive signals from Washington about trade deals have likely contributed to Bitcoin’s rally, as reduced uncertainty encourages investment in riskier assets.

Also Read: Market wrap: A relief rally amid easing tensions and crypto resilience

Corporate adoption of Bitcoin continues to drive its narrative as a store of value. Strategy Inc., one of Bitcoin’s largest corporate holders, raised its 2025 price target for the cryptocurrency during its Q1 earnings call, signaling strong confidence in its long-term value. Similarly, MicroStrategy, the largest corporate Bitcoin holder, announced plans to increase its stash despite missing earnings expectations.

This commitment from high-profile companies underscores Bitcoin’s growing acceptance in corporate treasuries, a trend I view as a structural tailwind for the asset. Tokyo-based Metaplanet’s issuance of 3.6 billion yen (US$24.8 million) in bonds to fund additional Bitcoin purchases further illustrates this trend.

Holding over 5,000 BTC, Metaplanet is positioning itself as Asia’s answer to MicroStrategy, leveraging Bitcoin to enhance shareholder value. While I admire the boldness of these strategies, I worry about the risks of such concentrated exposure, especially if Bitcoin’s price faces a sharp correction.

The upcoming US nonfarm payrolls report for April 2025 is the next major catalyst for markets. A strong jobs number could reinforce expectations of a robust US economy, potentially pushing Treasury yields higher and strengthening the dollar further. However, it might also reduce the likelihood of near-term Federal Reserve rate cuts, which could temper enthusiasm for equities and cryptocurrencies.

Conversely, a weaker-than-expected report could reignite hopes for monetary easing, boosting risk assets like Bitcoin and tech stocks. My base case is that the jobs report will show moderate growth, reflecting a labor market that is cooling but not collapsing. This scenario would likely support the current risk-on sentiment without triggering a hawkish Fed response. However, given the Fed’s data-dependent stance, any surprises could lead to sharp market reactions.

Also Read: Market wrap: A pivotal moment for gold, Bitcoin, and global markets

Looking ahead, I believe the interplay between trade policy, monetary policy, and corporate earnings will define the market’s trajectory in 2025. The optimism surrounding trade negotiations is encouraging, but the devil is in the details. A meaningful de-escalation of tariffs could unlock significant upside for global equities and commodities, but entrenched geopolitical rivalries make this outcome uncertain.

The Federal Reserve’s path is equally critical. With inflation still above target and the labor market showing resilience, the Fed may adopt a cautious approach to rate cuts, keeping yields elevated and testing the equity market’s valuations. For cryptocurrencies, the combination of institutional adoption and macroeconomic tailwinds is bullish, but volatility is a given in this nascent asset class.

In conclusion, the current market rally reflects a potent mix of economic resilience, corporate strength, and policy optimism. However, investors must navigate a complex landscape of rising yields, dollar strength, and geopolitical risks. While I’m cautiously optimistic about the near-term outlook, I urge vigilance.

The nonfarm payrolls report will provide fresh clues, but the broader story is one of opportunity tempered by uncertainty. For now, the markets are riding a wave of hope, but staying grounded in data and fundamentals will be key to sustaining this momentum.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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The biggest marketing mistakes startups make and how AI can fix them

Running a startup feels like chasing a moving target, especially when it comes to marketing. You know you need to build your brand and spark leads while keeping your audience engaged. But with limited resources and a digital landscape that shifts daily, it’s easy to stumble.

Too often, founders juggle product development and operations, letting marketing slide until competitors have already staked their claim. I’ve seen startups waste time, money, and effort on strategies that don’t scale, and it’s a tough lesson to learn the hard way.

Here’s the good news: AI changes the game. By automating the grunt work and taking over the repetitive tasks, AI turns marketing from a headache into a growth engine. Here is how to turn common marketing mistakes startups make into winning strategies to bring more brand visibility and sales. 

Mistake one: Treating marketing as an afterthought in startup marketing

Many of us are so focused on building a great product that the marketing gets pushed to the back burner. By the time we recognise the need to generate buzz, our competitors may already have captured the attention of our ideal customers.

How AI solves it

AI-powered marketing tools enable you to kick off your startup marketing efforts from day one, even without a full marketing team. These tools automate content creation, manage social media scheduling, and provide valuable audience insights to help you stay top-of-mind.

Real results and insights

For instance, a McKinsey study showed that startups engaging in marketing activities from day one experienced up to a 25 per cent higher lead conversion rate. One tech startup that deployed AI-driven tools saw a 30 per cent increase in customer acquisition within six months, all by automating key marketing tasks.

Mistake two: Wasting time on content that doesn’t convert

We’ve all spent countless hours crafting long blog posts, detailed emails, and social updates that end up not converting, often gathering dust because they don’t address our audience’s specific needs.

How AI solves it

AI-driven content tools analyse engagement patterns and search trends in real time. They help you pinpoint the topics that resonate with your audience, optimise your SEO, and create content that not only attracts clicks but also converts readers into customers. Marketing Agents can generate high-impact, conversion-focused content while ensuring every piece you publish is built to engage and convert.

Also Read: From greenwashing to green living: A guide for startups on sustainable marketing

Real results and insights

According to HubSpot, startups using AI-powered SEO strategies have seen up to a 2.5x boost in organic traffic. One e-commerce startup reworked its content strategy with AI insights and experienced a 40 per cent jump in conversion rates, transforming content that once fell on deaf ears into engaging, revenue-driving material.

Mistake three: Ignoring the need for personalised marketing

Sending the same generic email or social post to your entire audience can make customers feel overlooked. A one-size-fits-all message rarely resonates, leaving your potential clients disengaged.

How AI solves it

With AI, personalisation scales effortlessly. By analysing customer behaviour and preferences in real time, AI tools let you tailor every email, social update, and piece of website content to match individual needs – making every communication feel custom-made.

Real results and insights

One startup, after deploying AI-powered segmentation, saw a 35 per cent increase in conversion rates within just three months. Personalised messaging has been shown to boost customer lifetime value by up to 40 per cent, proving that a customised approach builds trust and loyalty.

Mistake four: Overspending on unoptimised paid ads

It’s all too common to see your hard-earned budget evaporate on paid campaigns that simply aren’t performing. When ad spend isn’t guided by data, you risk throwing money at audiences that aren’t interested.

How AI solves it

AI continuously monitors ad performance in real time, automatically tweaking bids, targeting, and creative elements to ensure your budget is deployed where it delivers the best results. This means every advertising dollar is optimised to boost conversions.

Real results and insights

A Google Ads case study found that startups using AI for ad bidding improved conversion rates by up to 35 per cent and reduced costs by nearly 20 per cent. One founder noted that shifting from manual adjustments to an AI system cut ad spend by 30 per cent while significantly enhancing campaign performance.

Also Read: Storytelling in diverse markets: How you can effectively market as you expand

Mistake five: Inconsistent marketing efforts across channels

We’ve all experienced the feast-or-famine cycle on social media – one week full of posts, the next completely silent. Such inconsistency can hurt engagement and erode the trust you’ve built with your audience.

How AI solves it

AI-powered scheduling tools ensure a regular posting schedule by automatically planning and distributing your content at optimal times. This consistent presence keeps your brand visible and top-of-mind across all channels, even on your busiest days.

Real results and insights

Research from Salesforce indicates that startups using AI-driven scheduling have enjoyed engagement increases of up to 40 per cent. One social commerce startup found that automating its content calendar not only maintained consistency but also significantly boosted active user rates.

Mistake six: Relying on gut instinct instead of data-driven marketing

Making decisions based solely on gut feelings can lead to missed opportunities, especially when powerful data is available. Too often, we trust our instincts only to find out later that the numbers told a different story.

How AI solves it

AI replaces guesswork with real-time analytics. By tracking the performance of every campaign and learning from customer behaviour, it provides concrete, actionable insights that keep your marketing efforts on track and driven by data.

Real results and insights

A Salesforce report revealed that startups using AI analytics saw a 50 per cent improvement in marketing efficiency. One SaaS startup transitioned to an AI-based analytics platform and experienced a 70 per cent surge in targeted conversions, proving that data-backed decision-making truly pays off.

Also Read: Digital marketer vs performance marketer: Understanding the difference in today’s marketing landscape

Mistake seven: Overlooking localisation and multi-language marketing

As you scale internationally, assuming a single marketing message will work everywhere is a common oversight. Generic, non-localised content can leave potential customers feeling alienated in markets where language and cultural nuances matter.

How AI solves it

AI-powered translation and localisation tools don’t just convert text—they adapt your messaging to resonate with local audiences by considering cultural context. This ensures that your content is both understood and appreciated in every market you enter.

Real results and insights

According to Common Sense Advisory, 75 per cent of consumers prefer to buy products in their native language. One regional startup saw a 35 per cent increase in local engagement after using AI to tailor its marketing materials for different languages and cultures—a clear advantage when venturing into new markets.

Marketing for startups isn’t a one-off effort. It’s a journey filled with ups and downs. Integrating AI into your strategy isn’t about losing the human touch; it’s about bolstering your efforts with reliable data, consistency, and genuine personalisation. By leveraging tools based on social listening using AI technology, you can generate content that converts, and maintain steady engagement. 

If you’re navigating the challenges of startup marketing, consider AI not as a luxury, but as your secret weapon. With smart, data-driven solutions, it might just be the game changer you need for sustainable growth.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

We’re building the most useful WA community for founders and enablers. Join here and be part of it.

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How next-gen CEOs are living with work

In an era of economic, political, and social uncertainty, a new generation of CEOs is reshaping the way leadership and personal wellbeing intersect.

A recent study by One Strategy Group reveals that pre-IPO founders are placing a strong emphasis on sleep, mental health, and exercise—challenging the long-held notion that relentless work is the only path to success. This shift may signal a broader transformation in how leadership is approached in today’s fast-paced world.

Ultimately, the next generation of CEOs is redefining leadership by prioritising physical and mental health, signalling a potential shift towards healthier corporate cultures.

Sleep as a leadership strategy

Historically, CEOs have worn sleep deprivation as a badge of honour. However, the report found that 72 per cent of next-gen CEOs now get at least seven hours of sleep per night—a stark contrast to past norms.

Experts like Dr. Scott Kutscher emphasise that prioritising sleep isn’t just good for individuals; it’s a step toward dismantling the toxic “always-on” culture. Yet, the question remains: Are these CEOs extending their wellness priorities to their teams?

A growing focus on mental health

Leading a startup comes with immense pressure, and while stress can be a motivator, unchecked levels lead to burnout. Kathy Pike, CEO of One Mind, warns that an overabundance of stimulation and pressure can quickly push leaders into unhealthy stress levels.

The report highlights the importance of setting a “North Star” to focus on priorities, helping CEOs avoid constant reactive decision-making that drains long-term energy and focus.

Also Read: Work-life balance in the startup world: Myth or achievable goal?

Fitness as the new work-life balance

Another striking trend is how CEOs are integrating exercise into their lives. Nearly two-thirds of next-gen CEOs exercise at least three times per week, treating fitness as a tool for improving focus, mood, and resilience.

Former Crescent Health founder Josh Collin sees this as a sign that successful founders recognise the long-term value of fitness—not just for physical health but also for sustaining high performance in demanding roles.

A culture shift in the making?

This movement toward health-conscious leadership presents an important question: Are these changes limited to CEOs, or will they inspire broader shifts in workplace culture?

If the habits of next-gen founders become embedded in company structures, we could see a future where wellbeing is prioritised at all levels of an organisation—not just at the top.

Read the full report here.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

We’re building the most useful WA community for founders and enablers. Join here and be part of it.

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Agentic AI: The next frontier in technology

The world of technology is advancing at an unprecedented pace, and at the forefront of this revolution is Agentic AI. This next-generation artificial intelligence is not just another incremental improvement—it’s a game-changing leap that promises to redefine how businesses operate, how work gets done, and how we interact with technology.

Imagine a world where technology doesn’t just assist but acts autonomously to solve problems, anticipate needs, and drive innovation. Welcome to the era of Agentic AI. Let’s explore this transformative concept, its potential, and its limitations to understand how it can serve as a collaborative partner rather than a replacement for humans.

The four types of AI: A journey from perception to physical AI

To understand why Agentic AI is such a breakthrough, let’s look at how AI has evolved over time:

  1. Perception AI: This type of AI understands images, words, and sounds. Examples include facial recognition and voice assistants like Siri or Alexa.
  2. Generative AI: These systems create content, such as text, images, or music. Tools like ChatGPT and DALL·E fall into this category.
  3. Agentic AI: This is the next step—AI that not only understands and creates but also acts autonomously to achieve goals. It’s proactive, not just reactive or creative.
  4. Physical AI: This is where AI interacts with the physical world, such as robots that perform tasks in healthcare, manufacturing, or even mix drinks at a bar.

As NVIDIA CEO Jensen Huang highlighted in his CES 2025 keynote, Agentic AI represents a leap forward in AI capabilities, enabling systems to operate independently and intelligently in real-world scenarios. Watch his keynote here.

What makes Agentic AI a game-changer?

Autonomy and efficiency

Agentic AI systems can operate independently, handling tasks without constant human oversight. For example, in customer service, AI agents can resolve routine inquiries, such as tracking orders or answering FAQs, freeing up human agents to focus on more complex issues. This autonomy boosts efficiency and allows businesses to scale operations seamlessly.

Proactive problem-solving

Unlike traditional AI, which reacts to inputs, Agentic AI can anticipate needs and take proactive steps. In supply chain management, for instance, it can predict delays caused by weather or logistics issues and reroute shipments in real time. This capability minimises disruptions and ensures smoother operations.

Cost savings and scalability

By automating repetitive tasks, Agentic AI reduces operational costs and enables businesses to scale without proportionally increasing their workforce. For example, in healthcare, AI agents can manage appointment scheduling and patient follow-ups, allowing medical staff to focus on patient care. This scalability is particularly valuable for growing businesses.

Also Read: Market wrap: A relief rally amid easing tensions and crypto resilience

Challenges and limitations of Agentic AI

Complex decision-making requires human oversight

While Agentic AI excels at handling routine tasks, it struggles with nuanced decisions that require human judgment. For example, if an AI agent is booking a flight and the preferred time is unavailable, it should check with the user before selecting an alternative. This ensures that human preferences and priorities are respected.

Handling multi-faceted customer interactions

Agentic AI can face challenges in customer service scenarios requiring a blend of technical knowledge and emotional intelligence. For instance, resolving a frustrated customer’s issue about a billing error may require not just accurate data but also empathy. In such cases, the AI can assist with factual details, but human representatives are often necessary to build rapport and ensure customer satisfaction.

Managing dynamic workflows in high-stakes environments

In industries like finance or healthcare, tasks often evolve rapidly and require precise decision-making. For example, an AI system might suggest stock trades based on real-time market data, but human oversight is needed to assess the broader financial strategy and mitigate risks. Similarly, in healthcare, an AI agent might flag critical lab results, but a doctor’s judgment is crucial for accurate diagnosis and treatment.

Agentic AI as a collaborative partner

Rather than replacing humans, Agentic AI is best viewed as a collaborative partner—a trusted ally that handles repetitive tasks, provides insights, and supports decision-making. For example:

  • In project management: AI agents can track deadlines, allocate resources, and send reminders, but project managers must make strategic decisions and resolve conflicts.
  • In finance: AI can analyse market trends and generate reports, but financial advisors must interpret the data and provide personalised recommendations to clients.

This collaborative approach ensures that AI enhances human capabilities without overstepping its boundaries, creating a synergy that drives productivity and innovation.

The road ahead

Agentic AI is poised to redefine how we interact with technology and the world around us. By fostering a partnership between humans and AI, we can unlock unprecedented levels of productivity and innovation. The future isn’t just automated—it’s collaborative.

Balancing AI’s strengths with human oversight is the key to unlocking its full potential and ensuring that critical decisions remain in human hands.

At Rockrose Executive Search, we’re committed to helping businesses navigate this transformative era. We connect you with the leaders and innovators shaping the future of technology, ensuring you stay ahead in a rapidly evolving landscape. AI is at the heart of what we do, and we’re here to empower your organisation to harness its potential—today and tomorrow.

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8 elements for delivering an impassioned and on-message speech

There aren’t many memorable speeches that can energise and fire up a crowd. Michelle Obama’s speech at the DNC 2024 did that. I found myself enthralled, mesmerised, and in awe of her skill and ability as an orator—so much so that I watched her speech FIVE times yesterday.

As with most speeches, hers would’ve been drafted, edited, redrafted and refined numerous times by her speech writer and herself. However, it’s the combination of her charisma, delivery, timing, enunciation, tone, voice, eyes, hand gestures and posture that brought her words and message across so authentically, emotionally and powerfully.

As co-owner and CEO of an award-winning communications agency group, I get to work with our clients on a range of strategies to empower them to get their key messages to their audiences in the most effective and engaging way. So, as I watched Obama’s captivating speech, I started noting why hers, above everyone else’s, was so extraordinary and on point.

I broke it down into eight key ways that made her speech so effective.

  • Personal connection: She shared her own experiences, making her relatable and genuine. By sharing her grief over her mother’s passing and shared values, she connected her own experiences with nearly everyone in the crowd who has at one point in their lives felt the same. This made her message resonate on a personal level.
  • Emotional depth: She spoke from the heart, addressing universal emotions like grief, hope, and resilience. Her speech was not just about facts or policy; she skillfully combined facts with emotional storytelling, making her speech resonate not just intellectually, but emotionally.

Also Read: Storytelling: Startup’s secret sauce for turning founder narratives into golden assets

  • Clear messaging: She communicated complex ideas simply and directly, all the while, using her facial and body language to reinforce her points. This was punctuated with deliberate pauses, allowing her words to sink in and giving the audience time to reflect on her messages.
  • Rhetorical mastery: Her use of repetition, parallelism, and rhetorical questions effectively reinforced key messages, making them truly memorable.
  • Storytelling: She uses stories from her life and the lives of others to illustrate her points. She told them in vivid and descriptive ways, almost like she was having a personal conversation with the audience. Her language was straightforward and easy to understand. Instead, she made her points clear, purposeful and relatable.
  • Call to action: Adopting Kamala Harris’ mother’s words, “Don’t sit around and complain about things. Do something!”, she directly challenged the audience to take action rather than remain passive. She also instilled a sense of urgency. Her expansive gestures and a raised chin further punctuated the need for everyone to take action – to “do something”. These words were repeated numerous time and she got the audience to say them with her, further reinforcing the key.
  • Inclusivity: She frequently used inclusive language like “we”, “our” and “us,” to engage the audience, emphasising that they’re all part of the solution for the future and foster unity. She also referenced the sacrifices of previous generations, appealing to a broad audience’s sense of responsibility and legacy.
  • Confident delivery: Her strong and steady voice commanded attention and strong reaction from the audience. Throughout the speech, her body language — from her firm posture to her expressive hand and finger movements — draws in and engages the audience as well as reinforces her powerful words, making her message compelling yet so relatable.

Her ability to balance critique with hope, coupled with a clear moral vision, made her message compelling. By invoking shared struggles and responsibilities, she was able to rouse and fire up the audience. Her ability to connect with diverse audiences and her eloquent communication skills are unmatched.

I believe all these combined elements made her speech a real standout moment at the Convention. It was truly a perfect blend of personal authenticity, deep emotional resonance, masterful storytelling and strategic use of rhetoric, making it so incredibly unforgettable.

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This article was first published on August 27, 2024

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A new insights attitude for SMEs in the era of the ‘insights engine’

Insights are the lifeblood of many businesses today, and large companies have bolstered their operations with so-called ‘insights engines’: dedicated analyst teams leaving no data point unseen. Conversely, startups and SMEs lack the time and resources to organise and extract learnings from their data.

The question is: Do smaller businesses need to care about insights? How can overstretched founding teams balance resources to produce a healthy amount of data-driven decision-making?

Before 2020 became a swear word, a global study called insights2020 surveyed over 10,000 business professionals and established a tight correlation between customer-centric insights activities and product adoption. It might seem obvious, but knowing your customers as intimately as possible is once and for all proven a surefire way to win over hearts and wallets. 

Today’s commercial world looks different. Some business models thrived, and others forfeited. Timing, adaptability, and luck were core success factors during the worst of the pandemic. The most insightful firms that knew their internal processes, company values, customer needs, and markets sufficiently to make tactical cutbacks or investments fared the best. 

Identifying and explaining friction, advantages, or fluctuations in any area of the business is what I refer to as insights. 

Deconstructing the insights engine

I have managed the insights engine for a consumer goods company for several years. Similarly to other big manufacturers like Unilever and P&G, we relied heavily on data to reach customers.

Our insights department was a golden example of a well-oiled insights engine built to feed actionable learnings from consumer research and performance analysis into operational and marketing decision-making.

As Insights Manager, my role was to be the voice of our consumers within the business discourse, backed by research and sales figures. In this capacity, I was involved in all areas of decision-making, guiding pricing decisions, branding, marketing, and distribution.

Also Read: From crunching numbers to transforming data: How I made a career switch from accounting to tech

I had a front-row seat to our business, with access to leadership discussions and fixed attendance in operational and sales meetings. Not only did I represent the customer, but I was also a fly on the wall in every room – the company know-it-all.

I am here to tell you that contrary to the complex image of the insights engine as a turbo motor to be feared and revered, our insights practices were not outputs of complex machinery. Instead, our day-to-day work was an exercise in listening to consumers, taking an honest look at our performance, and compiling learnings into easily digestible soundbites for decision-makers in our organisation. 

From the vantage point of a fly on the wall and consumer connoisseur, voicing the needs of our customers and stakeholders became second nature to our team. Our team’s omnipresence gave us an aerial view of the business that helped us draw conclusions where others saw none. 

Only for big companies?

The Insights 2020 study discussed building insights engines to keep businesses running faster as a strategic and operational upgrade. Every year, Nerdwallet publishes the Small-Business Opportunity Index combining elements from different economic and business trends data. 

In December 2022, the Index had declined from its base of 100 in September 2021 to 78.1 in just a year, reflecting a weakening environment for starting small businesses. 2023 has seen an acceleration of this weakening, with high pressure on tech companies in particular. Their advice was for startups and SMEs to reevaluate certain business practices.

While most smaller companies will not be able to build insights turbo engines, I propose companies of all sizes can, and should, implement a business insights mindset. Instead of complex machinery with specialised parts and roles, a more suitable and equitable metaphor is the humble sail of a sailboat, where every person in the sailing crew plays a role in adapting to new conditions with all hands on deck. 

A new definition of data

Incorporating lessons from running a regional insights team, I set up a consulting business to help SME founders and owners augment performance and create new opportunities with simple insights practices. A key takeaway is that many SMEs lack overview and awareness of the data on hand.

The traditional view of data is often limited to quantifiable or measurable metrics like financials, volume, and market shares but the work involved in generating the learnings is often time-consuming and requires specialised analytical skills. 

I advocate for a broader definition of data as any information that can reveal friction, advantages, or changes in the business. This stance opens abundant opportunities for insights to sprout at every layer in the spirit of our all-hands-on-deck sailing analogy. In smaller teams, all staff become subject-matter experts with valuable information to harness. 

Pulling in data and viewpoints from all layers of the business can feed into a comprehensive picture of the company that can reveal critical takeaways.

A healthy insights-led mindset grounds on instilling company-wide curiosity that encourages teams to spot patterns and anomalies in structured and unstructured everyday business operations: Where is there misalignment? What are the knowledge gaps? Which parts of the company are exceptionally well-ordered? Where is there chaos? 

Also Read: Revolutionising fintech in Southeast Asia: AI and ML empower businesses with data

Giving every role a seat at the table, listening, and having conversations with all layers and players is a cornerstone insights practice that small companies can adopt. 

Transparency breeds insights

Another simple yet crucial step to achieve an insights-led approach is the transparency of financials and performance metrics across the organisation. Having a policy of transparency and openness about business financial health, high-level figures, values of customer segments, and accounts can have almost therapeutic value for firms and their teams. 

With one client, the sales team was unaware of their shared progress, company performance, and value of account growth. Sales staff were investing a disproportionate amount of time closing lower-value sales while missing opportunities with higher revenue segments and big brands. The realisation led to adjustments to their sales strategy, and we included financials on the agenda for weekly sales meetings. 

The sales staff knowing their numbers helped them generate insights within their team. Providing a high-level snapshot overview of company financials and performance can be a simple way to stimulate critical thought, self-assessment, and team evaluation of available data that can lead to insights-driven business wins. 

A practice I maintain with clients is to save all insights work in one document. A living, breathing, and evolving pulse of an organisation, such an insights document can offer an aerial view of the business to aid data-driven conversations, especially when made available to all teams and employees. With more eyes on the data, smaller businesses can stimulate curiosity and encourage better-informed firmwide interactions. 

Adopting an all-hands-on-deck insights attitude, SMEs can reach new horizons with sails as effective as insights engines. At the bare minimum, transparency of numbers, learnings, and results can foster more cohesive dialogue and understanding across teams and layers of the business.

With a broader view of data and an insights mindset embedded in the organisation, actionable learnings and insights are achievable for any size company straightaway.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on March 3, 2023

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AI in influencer marketing: Transforming trends and shaping the future

In the ever-evolving landscape of influencer marketing, a remarkable transformation is taking place. Talent agencies, once the gatekeepers of human influencers are now turning to artificial intelligence (AI) to reshape their business models.

The synergy between AI and influencer marketing is unlocking unprecedented possibilities, and the data is here to prove it.

The influence market’s meteoric rise

The influencer marketing industry has witnessed exponential growth in recent years. In 2021, it was valued at approximately US$13.8 billion globally, a staggering increase from just US$1.7 billion in 2016, according to Statista. This meteoric rise underscores the growing importance of influencers in the marketing ecosystem.

But there’s another market that’s quietly making waves — the AI market. According to Grand View Research, by 2028, the global artificial intelligence market is projected to reach US$309.6 billion. This immense growth is fueled by AI’s ability to automate and optimise tasks across various industries, including influencer marketing.

Why businesses can’t get enough of AI influencers

Leading tech giants like Meta (formerly Facebook) are leading the charge in embracing AI influencers. With an impressive roster of 15 AI influencers on the Meta platform, it is creating AI clones of celebrities — a virtual chatbot to engage with fans and followers 24/7/365.

Also Read: Influencer culture: Shaping the digital landscape globally

Zuckerberg, at Connect, explained the celebrity personas, “This is about entertainment and about helping you do things to connect with the people around you,” he said. “We thought that this should feel fun, and it should feel familiar.” 

The demand for AI influencers is driven by their unique advantages. Unlike their human counterparts, AI influencers operate 24/7, tirelessly promoting brands and engaging with audiences. Their scalability knows no bounds. Whether targeting multiple markets simultaneously or managing promotions across various social media platforms, AI influencers handle it all with ease.

AI influencers are also trendsetters in their own right. With real-time adaptation capabilities, they can ride the waves of viral sensations and capture the attention of target audiences like never before. It’s akin to having a virtual crystal ball that predicts what’s hot and what’s not in the digital world.

Unlocking actionable business insights with AI influencers

To truly understand the profound impact of AI influencers on the marketing landscape, let’s take a closer look at some notable examples that have been making waves in recent years.

In Japan, a groundbreaking campaign promoting green tea featured Generative AI as its star. This marked a significant milestone, as it was the first official advertisement entirely driven by AI. The campaign’s ability to create captivating and engaging content serves as a remarkable testament to the effectiveness of AI in marketing.

IKEA’s virtual model powered by AI has taken centre stage in their promotional efforts. This innovative use of AI seamlessly blends with traditional advertising, resulting in enhanced engagement with the audience.

Notably, Lil Miquela, a renowned AI influencer, boasts a staggering following of over 2.7 million dedicated followers. What’s more, Lil Miquela has formed partnerships with tech giant Samsung, underscoring the immense trust that major brands place in AI influencers.

And the AI influencer landscape doesn’t end with global brands. FAME, a multi-faceted AI talent agency, has introduced a trio of captivating AI talents. Among them is Bonnie Jung, a multi-language AI fashion influencer who has already forged partnerships with well-known fashion and lifestyle brands. She showcases lifestyle videos that captivate audiences.

Also Read: Influencer marketing strategies: Driving engagement and reach in Indonesia

The agency has also introduced Certified Personal Trainer Carol Garcia and Lifestyle Influencer Alisa Shafer. These AI talents are gaining traction in niche markets, offering invaluable tips on skincare, yoga, and even dance lessons, demonstrating the limitless possibilities that AI influencers bring to the world of marketing. AI influencers are undoubtedly redefining the influencer landscape, capturing the imagination of audiences worldwide and transforming the way businesses engage with consumers in the digital age.

AI’s impact on the future of influence

The fusion of AI and influencer marketing is revolutionising the way talent agencies operate. The data supports this transformation, showing the meteoric rise of influencer marketing and the colossal growth of the AI market. Major players like Meta are investing heavily in AI influencers, recognising their capacity for relentless promotion and trendsetting.

As AI continues to evolve and influence the influencer landscape, the future looks bright for brands, talent agencies, and AI influencers alike. The possibilities are endless, and the data-driven potential of this industry is simply awe-inspiring. The potential for these AI talents to evolve into pop stars and singers is virtually limitless.

So, stay tuned because the influence revolution is here to stay, and it’s powered by artificial intelligence.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on December 6, 2023

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How Gen Z’s view on work-life balance can transform your business

Through my experiences as an entrepreneur, I have learnt that running a sustainable business is not merely the result of good strategy and sound financial management. There is a hidden element that powers the engine of every thriving company — its team.

And in the digital marketing landscape, a substantial part of that team comprises the ambitious and digitally native Generation Z. This vibrant generation has brought a new wave of expectations about work-life balance that are, quite honestly, challenging and transformative.

When I took my first steps into entrepreneurship, my knowledge of Human Resources (HR) was virtually non-existent. Candidly speaking, I held the somewhat dismissive view that HR was a mundane field. However, as I began to navigate the dynamics of managing a team, I realised that HR is not just integral but crucial to any company that aspires to grow. 

Consider the futile cycle of endlessly training new hires because the environment you’ve created lacks opportunities for growth. Or, picture the countless hours invested into the hiring and interviewing process.

I soon grasped the significance of carving out a clear growth pathway within the organisation and fostering a positive company culture. These factors undeniably impact an employee’s sense of contentment.

When employees are fulfilled, their morale skyrockets, enhancing their dedication to their work. Their pleasure in their role shines through when interacting with clients, creating a ripple effect that, more often than not, beneficially impacts the company’s profitability.

Now, let’s demystify this concept of ‘work-life balance’. Often, we tend to equate maximum work with maximum productivity. The belief is the longer the hours, the more work gets done. But through my experience, I believe that there is a productive way to operate that both satisfy Gen Z employees and ensures business success.

Understanding ‘best work’ through a new lens

First, let’s redefine what we understand by ‘best work’. It isn’t about clocking in marathon hours or being the last one to turn off the office lights. It’s about achieving goals efficiently and creatively. It’s about having a clear headspace to innovate and problem-solve. It is important that you encourage your team to produce their best work within their working hours and respect their personal time.

Nurturing efficiency and motivation

A thriving workplace is not merely about productivity but also about prioritising the well-being of employees. Studies indicate that content employees are 20 per cent more productive. This elevated productivity often translates into heightened motivation, unwavering loyalty, enhanced performance, synergistic teamwork, satisfied customers, and, ultimately, a positive impact on the company’s bottom line.

Also Read: Our company culture thrives on creativity and collaboration: Daryl Lim of MetaPals

Instead of simply expecting employees to work long hours, business owners should focus on inspiring and training their teams to be more efficient. By honing their skills and helping them manage their time effectively, businesses can maintain high productivity levels without overburdening their workforce.

At Creative For More, we emphasize communicating clearly to prevent misdirection, daily stand-ups to enable team alignment and improve accountability and task tracking. My team and I also keep meetings short to avoid time wastage before people start checking out. The cumulative of these small habits contribute to fostering efficiency in the workplace.

Motivation also plays a significant role in improving efficiency, recognising good work, providing growth opportunities, and maintaining a positive work environment. All these contribute towards keeping an employee motivated, resulting in increased productivity.

Win-win outcomes

This approach also provides a win-win situation. On one side, it respects the priorities of Gen Z, offering them the work-life balance they seek. On the other hand, it helps businesses in achieving their goals without expecting employees to work beyond their regular hours.

As we reshape our work culture, we aren’t just trying to satisfy our team — we’re also paving the way for a more successful, efficient and respectful business environment. As entrepreneurs, it is our responsibility to build a company culture that not only aligns with our business vision but also respects the evolving expectations of our teams.

This journey of transformation is certainly challenging, but it’s a necessary one, and the lessons I’ve learnt over the years are invaluable. They remind me that the right culture isn’t about squeezing the most hours out of the workforce but about fostering an environment that brings out your team’s best potential – every single day.

And on a personal note, fostering a happy and dynamic workplace doesn’t just boost my team’s morale. It amplifies my own enjoyment of work. I love walking into an office buzzing with animated chatter, brimming with laughter, and witnessing my team passionately engage in discussions.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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This article was first published on June 22, 2023

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